Afwaah, translating to “rumour,” masterfully unravels how misinformation can metastasize into destructive force. Advertising exec Rahab Ahmed (Nawazuddin Siddiqui) and political heiress Nivedita “Nivi” Singh (Bhumi Pednekar) cross paths in small‑town Rajasthan as a spiteful rumour, orchestrated by Nivi’s fiancé, politician Vikram “Vicky” Bana (Sumeet Vyas), spirals out of control. What begins as a whisper of “Love Jihad” quickly becomes a viral campaign, forcing the duo into a desperate bid for survival .